Under'stand

The theme for this years Research Summit has been determined as “Under’stand’ing”. The idea of standing still, taking a moment, seizing up the facts and only then making decisions is what inspired the name. It is not a coincidence that the root of the word understanding has ’stopping’ in it in many languages like in German “Verstehen”, in Greek “Episteme”, in Arabic “Vakafe” and in Turkish “Anlamak”. 
As important as it is to stop and take a moment to understand, it has also become increasingly important to be efficient and quick in today’s post-colonial world in the aftermath of the industrial revolution with the ever-accelerating digital turnover. Having been brought face to face with an entirely new type of consumer, behavioral models are becoming infinitely harder to predict and keep up with.
Companies, brands, advertisers and researchers are trying to balance the two strategies: either to stop and think or to be nimble and fast. In this year’s Research Summit our focus will be on trying to understand the customer through listening, internalizing and reacting.
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Speakers 2019

Dr.Fatoş Karahasan
Dr.Fatoş Karahasan
Dr.Fatoş Karahasan
Journalist&Autor, İstanbul Bilgi University Lecturer
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Handan Esmer
Handan Esmer
Handan Esmer
Chairwoman of TUAD, Nielsen Data Acquisition Leader
READ MORE
Ahmet Ümit
Ahmet Ümit
Ahmet Ümit
Autor
READ MORE
Doç.Dr.Yener Girişken
Doç.Dr.Yener Girişken
Doç.Dr.Yener Girişken
ThinkNeuro CEO, NMSBA Turkey Chair, Altınbaş University
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Didem Şekerel Erdoğan
Didem Şekerel Erdoğan
Didem Şekerel Erdoğan
Nilesen Turkey General Manager
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Olcay Akay
Olcay Akay
Olcay Akay
RİAK AŞ. Board Member &General Manager
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Erdem Aksakal
Erdem Aksakal
Erdem Aksakal
SAP Middle East Marketing Director , Academician&Author
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Dr.Çağla Burçin Akdoğan
Dr.Çağla Burçin Akdoğan
Dr.Çağla Burçin Akdoğan
Call for Paper Finalist
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Prof.Dr.Nimet Uray
Prof.Dr.Nimet Uray
Prof.Dr.Nimet Uray
Present Professor of Marketing and Head of Business Administration Department
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Pınar Ersin Kollu
Pınar Ersin Kollu
Pınar Ersin Kollu
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Ahmet Pura
Ahmet Pura
Ahmet Pura
RVD Chairman
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Oya Ünlü Kızıl
Oya Ünlü Kızıl
Oya Ünlü Kızıl
Koç Holding INC, Vice President, Corporate Communications & External Affairs
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Dr. Gül Şener
Dr. Gül Şener
Dr. Gül Şener
Assistant Professor Bahçeşehir University Advertising
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Didem Ansel
Didem Ansel
Didem Ansel
Eti Gıda Head of Consumer &Market Insights
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Lale Altay Yegül
Lale Altay Yegül
Lale Altay Yegül
KantarInsights Senior Qualitative Director
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Evrim Gurur Kuşhan
Evrim Gurur Kuşhan
Evrim Gurur Kuşhan
KantarInsights Senior Qualitative Researcher
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Mirgün Cabas
Mirgün Cabas
Mirgün Cabas
Journalist & Autor
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Doç. Dr. Elif Karaosmanoğlu
Doç. Dr. Elif Karaosmanoğlu
Doç. Dr. Elif Karaosmanoğlu
Assoc. Prof. Dr. ITU, Faculty of Business
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Dr. Öğretim Üyesi Neşenur Altıniğne
Dr. Öğretim Üyesi Neşenur Altıniğne
Dr. Öğretim Üyesi Neşenur Altıniğne
Assistant Professor Neşenur Altıniğne
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Toga Tamer Üner
Toga Tamer Üner
Toga Tamer Üner
MediaCom Turkey CEO
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Alemşah Öztürk
Alemşah Öztürk
Alemşah Öztürk
4129 Grey, Ceo & Chief Happıness Officer
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Pelin Özkan
Pelin Özkan
Pelin Özkan
Editor in Chief
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Yinal Özkan
Yinal Özkan
Yinal Özkan
Amazon Web Services Turkey Country Manager
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Niels Schillewaert, PhD
Niels Schillewaert, PhD
Niels Schillewaert, PhD
Co-Founder Managing Partner at InSites Consulting and ESOMAR President 2016-2018
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Prof.Dr.Özgür Demirtaş
Prof.Dr.Özgür Demirtaş
Prof.Dr.Özgür Demirtaş
Chair Professor of Finance at Sabanci University
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Filiz Öztürk
Filiz Öztürk
Filiz Öztürk
Nielsen Turkey Director Consumer Insights at Nielsen
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Azra Kohen
Azra Kohen
Azra Kohen
Psycholog, Autor
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Yasemin Yıldırım
Yasemin Yıldırım
Yasemin Yıldırım
P&G Turkey & Caucasus Analytics and Insights Manager.
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Burcu Soykurum
Burcu Soykurum
Burcu Soykurum
P&G Turkey Brand Operations Senior Group Manager
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Akın Şahin
Akın Şahin
Akın Şahin
Kantar Media Deputy Managing Director
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Ogün Doğan Akyol
Ogün Doğan Akyol
Ogün Doğan Akyol
Head of Technical Committee
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Eva İmir Yokuş
Eva İmir Yokuş
Eva İmir Yokuş
P&G Turkey & Caucassia Analytics and Insight Director
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Öner Çelebi
Öner Çelebi
Öner Çelebi
CarrefourSa Assistant General Manager, CRM and Marketing
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Ömer Nadirler
Ömer Nadirler
Ömer Nadirler
SnA Counsuulting Managing Partner
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Cennet Melis Uslukılınç
Cennet Melis Uslukılınç
Cennet Melis Uslukılınç
Retail Experience Consultant, Retail Guru Academy Founder
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Çağanur Atay Uçtu
Çağanur Atay Uçtu
Çağanur Atay Uçtu
Executive Board Member & Marketing and Corporate Communications Director
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Eda Ocak
Eda Ocak
Eda Ocak
ThinkNeuro Partner, Bilgi University Lecturer
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Deniz Aktosun
Deniz Aktosun
Deniz Aktosun
Psychotherapist, Couple Therapist
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Özcan Ağaoğlu
Özcan Ağaoğlu
Özcan Ağaoğlu
Social Documentary Photographer
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Programme 2019

09:00- 10:00
Registration and Breakfast
10:00-10:10
Fatoş Karahasan PhD
Dr.Fatoş Karahasan
Journalist&Autor, İstanbul Bilgi University Lecturer
22nd Research Summit's Moderator
10:10-10:20
Opening Speech
Handan Esmer
Chairwoman of TUAD, Nielsen Data Acquisition Leader
Nielsen Turkey
10:20-10:40
25th Year Honor Ceremony
10:40-11:10
Moment is Worth a Life
Ahmet Ümit
Autor
11:10-11:30
The Unconscious Codes of Understanding Consumers
Doç.Dr.Yener Girişken
ThinkNeuro CEO, NMSBA Turkey Chair, Altınbaş University
ThinkNeuro
11:30-12:00
Coffee Break
12:00-12:20
Understand the Power of Sound
Didem Şekerel Erdoğan
Nilesen Turkey General Manager
Nielsen Turkey
Olcay Akay
RİAK AŞ. Board Member &General Manager
RİAK AŞ.
12:20-12:40
Truth
Erdem Aksakal
SAP Middle East Marketing Director , Academician&Author
SAP
12:40-13:00
Call for Paper Finalist- From Feelings to Reality: Numbers Don’t Lie!
Dr.Çağla Burçin Akdoğan
Call for Paper Finalist
Prof.Dr.Nimet Uray
Present Professor of Marketing and Head of Business Administration Department
Kadir Has University
13:00-14:00
Lunch With Coca-Cola
14:00-14:30
Performans: Panik Etek Band
14:30-15:00
Panel: Gender Equality
Pınar Ersin Kollu
Dr. Gül Şener
Assistant Professor Bahçeşehir University Advertising
Bahçeşehir University
Ahmet Pura
RVD Chairman
RVD
Oya Ünlü Kızıl
Koç Holding INC, Vice President, Corporate Communications & External Affairs
KOÇ Holding
15:00-15:20
Under'standing The Consumer Moments Through Qualitative Online Methods’
Didem Ansel
Eti Gıda Head of Consumer &Market Insights
Eti Gıda
Lale Altay Yegül
KantarInsights Senior Qualitative Director
Kantar
Evrim Gurur Kuşhan
KantarInsights Senior Qualitative Researcher
Kantar
15:20-16:10
Coffee Break
16:10-16:30
...
Mirgün Cabas
Journalist & Autor
16:30-16:50
Call for Paper Finalist- Sudden Choices
Doç. Dr. Elif Karaosmanoğlu
Assoc. Prof. Dr. ITU, Faculty of Business
Istanbul Technical University
Dr. Öğretim Üyesi Neşenur Altıniğne
Assistant Professor Neşenur Altıniğne
Istanbul Bilgi University Faculty of Business
16:50-17:10
Creativity Based on Data: Felis Cases
Pelin Özkan
Editor in Chief
MediaCat
Toga Tamer Üner
MediaCom Turkey CEO
MediCom Turkey
Alemşah Öztürk
4129 Grey, Ceo & Chief Happıness Officer
4129 Grey
17:10-17:30
...
Yinal Özkan
Amazon Web Services Turkey Country Manager
Amazon

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Research Summit 2019

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