Why Deep Impact ?

At the 21st Summit, we will discuss the importance of marketing research, its deep impact and how it shapes the marketing world today.

The importance of the “Data and Information” for shaping the future seems to be getting a better understanding with each passing day. In todays world, transforming the deep knowledge acquired into marketing wisdom has a crucial importance.

Innovative business strategies focus mainly on examining people, their ideas, their cultural, social, political, economic, organizational structures, behavioral tendencies and attitudes in depth. From a holistic point of view, marketing researchs that focus on the  consumers to understand the human behavior, contribute to the creation of marketing strategies. In addition, the marketing research has an  increasing role in forecasting consumer behavior in the rapidly changing world of marketing where exciting transformations are experienced.
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Speakers 2018

Dr.Fatoş Karahasan
Dr.Fatoş Karahasan
Dr.Fatoş Karahasan
İstanbul Bilgi University, Lecturer / Journalist, Author
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Handan Esmer
Handan Esmer
Handan Esmer
Chairwoman of TUAD, Nielsen Data Acquisition Leader
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Jane Frost, CBE
Jane Frost, CBE
Jane Frost, CBE
MRS (Market Research Society) CEO
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Yavuz Sütlüoğlu
Yavuz Sütlüoğlu
Yavuz Sütlüoğlu
Çaytaş Board Member & Vice President
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Dr. Yener Girişken
Dr. Yener Girişken
Dr. Yener Girişken
ThinkNeuro, CEO
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Erdem Tolon
Erdem Tolon
Erdem Tolon
Nielsen Media Turkey,General Manager
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Çiçekten Yeşilkaya
Çiçekten Yeşilkaya
Çiçekten Yeşilkaya
Marketing Consultant and Entrepreneur
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Toygun Yılmazer
Toygun Yılmazer
Toygun Yılmazer
TBWA Istanbul Chief Strategy Officer
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Ali Dedei
Ali Dedei
Ali Dedei
Nestlé Consumer Insight Manager
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Mete Yurtsever
Mete Yurtsever
Mete Yurtsever
Marketing Director at Efes Moldova
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İdil Kesten
İdil Kesten
İdil Kesten
Gemius Turkey Country Manager
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Eva İmir Yokuş
Eva İmir Yokuş
Eva İmir Yokuş
P&G Analytics & Insights TCAU
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Ceyda Yazıcı
Ceyda Yazıcı
Ceyda Yazıcı
Bayer Consumer Health Department Media Manager
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Yakup Bayrak
Yakup Bayrak
Yakup Bayrak
Sherpa Founder
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Barış Sönmez
Barış Sönmez
Barış Sönmez
Yemek Sepeti Marketing Director
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Derya Matraş
Derya Matraş
Derya Matraş
Facebook Turkey Country Manager
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Finn Raben
Finn Raben
Finn Raben
ESOMAR Director General
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Özlem Çıragöz
Özlem Çıragöz
Özlem Çıragöz
Mindshare Turkey Business Plannig Director
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Bülent Yar
Bülent Yar
Bülent Yar
Mindshare Turkey CEO
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Didem Şekerel Erdoğan
Didem Şekerel Erdoğan
Didem Şekerel Erdoğan
Nielsen Turkey General Manager
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Z.Hakan Ergin
Z.Hakan Ergin
Z.Hakan Ergin
CarrefourSA General Manager
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Marie Stafford
Marie Stafford
Marie Stafford
European Director, the Innovation Group, J. Walter Thompson London
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Kadir Çöpdemir
Kadir Çöpdemir
Kadir Çöpdemir
Actor, TV and Radio Program Producer
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Ece Aydın
Ece Aydın
Ece Aydın
Iksir Resort Town, Board Member
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Nazlı Uyanık Yıldız
Nazlı Uyanık Yıldız
Nazlı Uyanık Yıldız
Nebyan Doğal, Founder
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Jülide Türkan Konukoğlu
Jülide Türkan Konukoğlu
Jülide Türkan Konukoğlu
AJK Textil Founding Partner
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Dr. Fatoş Karahasan
Dr. Fatoş Karahasan
Dr. Fatoş Karahasan
İstanbul Bilgi University, Lecturer / Journalist, Author
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Didem Okumuşoğlu
Didem Okumuşoğlu
Didem Okumuşoğlu
Sia Insight Managing Partner
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Mehmet Genç
Mehmet Genç
Mehmet Genç
Traveller Without Borders
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Sedef İybar
Sedef İybar
Sedef İybar
Food Whisperer
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Programme 2018

09:00-09:45
Registration and Breakfast with Akademetre
10:00-10:30
Performance
10:30-10:40
Dr. Fatoş Karahasan
İstanbul Bilgi University, Lecturer / Journalist, Author
10:40-10:50
Opening Speech
Handan Esmer
Chairwoman of TUAD, Nielsen Data Acquisition Leader
11:00-11:20
Creating Impact
Jane Frost, CBE
MRS (Market Research Society) CEO
11:20-11:40
First Impression-Last Impression OUT, Deep Effect IN
Yavuz Sütlüoğlu
Çaytaş Board Member & Vice President
11:40-11:45
YONTEM RESEARCH 30th YEAR SPEECH- Mehmet Aktulga
11:45-12:10
Tea Break with ÇAYKUR
12:10-12:30
Deep Inspiration
Dr. Yener Girişken
ThinkNeuro, CEO
12:30-12:50
I Have a Dream…
Erdem Tolon
Nielsen Media Turkey,General Manager
Ali Dedei
Nestlé Consumer Insight Manager
13:00-14:00
Lunch with PepsiCo
14:10-14:30
The Impact of ‘Nationalistic Pride’ in Marketing
Toygun Yılmazer
TBWA Istanbul Chief Strategy Officer
Çiçekten Yeşilkaya
Marketing Consultant and Entrepreneur
Mete Yurtsever
Marketing Director at Efes Moldova
14:40- 15:00
Measuring the Non-Measured Ads: Digital Advertising Becomes Transparent
İdil Kesten
Gemius Turkey Country Manager
Ceyda Yazıcı
Bayer Consumer Health Department Media Manager
15:10-15:30
Houston, Launching The Insight Rocket!
Eva İmir Yokuş
P&G Analytics & Insights TCAU
15:30-16:00
Tea Break with ÇAYKUR
16:10-16:30
UX Design: The Design Process That We Have Hard Times To Tackle
Yakup Bayrak
Sherpa Founder
16:30-16:50
Creativity Inspired by Data
Barış Sönmez
Yemek Sepeti Marketing Director
16:50-17:30
This Is Only The Beginning...
Derya Matraş
Facebook Turkey Country Manager

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Research Summit 2018

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REGISTRATION FORM
Conrad Hotel
Cihannüma Mahallesi, Saray Cad. No:5, 34353
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