In spite of his Fenerbahce supporter mother’s great insistence, in 1979 he entered Galatasaray High School for education. Having completed his junior high education in Switzerland, he returned to Galatasaray High School which he felt truly attached to and graduated from there.

Eventhough his city or birth was issued as Ankara on his birth certificate, he saw the city for the first time when he signed up for Bilkent University Tourism department. In his for years spent in the capital, he went to school during the semesters and went South during summer for both traveling and working. Unable to resist to his brother’s suggestions, he went to Boston and Los Angeles respevtively to get his MBA degree where he was exposed to Advertising for the first time at Saatchi & Saatchi Torrance office.

Like it is not enough for him to have worked on all levels of account relations in the agency he also worked in many sister companies of the group from printing to color seperation until he became the General Manager at Güzel Sanatlar Saatchi  & Saatchi in 2008. His favorite side is that he doesn’t discriminate jobs as small or big and same goes for the clients.

He has been working as the President in the Turkish Association of Advertising Agencies for the last 2 years. After living as an extreme football fan for years, he believes he matured for the last couple of years. Married for 14 years and still very much in love with his wife. He almost worships his daughters and there is nothing he likes more than spending his time with them.